SaltWorks'
Gourmet Sea Salts Are a Step Ahead of a
Top Food Trend for 2009
WOODINVILLE, Wash., March 23 /PRNewswire/ --
The world is waking up to the pure, undiluted flavor and health
benefits of all natural sea salt.
Consumers and manufacturers alike are discovering the incredible
taste and purity of natural and unprocessed sea salt and it
is quickly becoming the new standard in food processing and
manufacturing across the board. The better taste and lack of
chemical processes used in all natural sea salt attract both
health-minded consumers and manufacturers all over the world.
Purely evaporated ocean water, the best natural sea salts have
nothing added and nothing removed. A leader in the specialty
sea salt trade, SaltWorks' gourmet sea salts are all unrefined.
They retain their important trace minerals and are completely
additive free. No chemicals are used or added, and no beneficial
natural trace minerals are taken away.
"I can't understand why companies work so hard to perfect
their products and then add refined salt. Sea salt definitely
tastes better and looks great on ingredient labels too. Customers
prefer sea salt in the food that they buy," a movement
SaltWorks' co-owner Naomi Novotny has seen grow exponentially
over the last few years. "When was the last time you saw
a product with 'Now made with refined salt' on the label? Consumers
know that sea salt makes everything better. 'Now made with Sea
Salt' has been one of the top food trends for the last several
years."
Manufacturers of soups, chips, nuts, meat, and prepared foods
are all beginning the switch to sea salt, and this change has
become an easy decision to make. In the past, it was more difficult
for companies to formulate with sea salt, since it is typically
produced by small salt farmers, which made purchasing in large
quantities more complicated. SaltWorks has simplified the process
by setting the standard for quality, consistency, and cleanliness
and making large quantities readily available to their customers.
And not all sea salts are created equal. SaltWorks travels the
world to find the cleanest oceans and partner with the best
producers of natural sea salt. Every ocean source has different
trace mineral composition and a unique flavor profile. Equally
important is the purity of the sea water, method of evaporation
and harvesting technique.
SaltWorks'
CEO Mark Zoske has a vision. "One day, every single processed
food will be made with sea salt. From snack foods to fast food,
consumers will demand natural sea salt. I am sure that one day
soon you will see McDonald's french fries made with sea salt.
I can see a day when refined salt is no longer accepted as an
option for salting food."
SaltWorks offers the top brands of natural sea salt.
Pure Ocean™ - Atlantic Sea Salt
Pacific Blue™ - Kosher Flake Sea Salt
Sel Mar™ - Mediterranean Sea Salt
SaltWorks offers the largest selection of gourmet salts in the
world. No other company offers as many types, packaging configurations,
or grain sizes. All of SaltWorks' sea salts are Kosher certified
and guaranteed for purity and quality. They stock 2 million
pounds of over 100 varieties of sea salt in their Woodinville,
WA warehouse, and all are ready within 24 hours. All logistics,
regulatory compliance, and documentation are handled for customers.
In the words of Zoske, "Food needs salt to make it taste
good. Great food needs sea salt to make it taste better."
For more information, please contact Naomi Novotny at
SaltWorks,
Inc.
15000 Wood-Red Rd NE Ste. B900
Woodinville, WA 98072.
(800)353-7258 ph.
(425)650-9876 fx.
www.seasalt.com
naomi@seasalt.com